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Rum distillers are stealing whiskey's playbook to win over pickier drinkers

Indiana Statesman | Indiana State University

Aug 14, 2026

Rum is done playing sidekick to whiskey, and it means business. Heading into National Rum Day on Aug. 16, distillers are borrowing whiskey's oldest tricks, ... Read moreThe post Ru…

Read the full story at Indiana Statesman | Indiana State University

Rum distillers are stealing whiskey's playbook to win over pickier drinkers

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